Go ahead

We’ve got you covered

In 2018, FWD was a rapidly growing young insurance company in the APAC region. While competitors focused on extreme scenarios or celebrity endorsements, we highlighted everyday situations where people could be their own heroes.

This campaign spanned eight different countries across the APAC region, addressing the most relevant concerns for each market—from starting a new business to rediscovering a zest for life in old age. The result was 12 bespoke vignettes tailored to each market's unique needs.

Here are my top three favourites.

Created for FWD Insurance by DDB Hong Kong.