Bloody Women

Starting a conversation about Domestic Violence

Domestic violence affects approximately one in seven women in Hong Kong, yet it's a taboo subject that leaves victims feeling stigmatized and isolated. As a Women in Brewing Society, we wanted to raise awareness in a powerful and memorable way.

On the International Day for the Elimination of Violence against Women, we released a Bloody Mary-flavored beer, but with a twist: instead of "Mary," we named each brew after brave domestic violence survivors who wanted to share their stories and spread hope. These special edition cans were featured in bars all around Hong Kong, encouraging patrons to engage with and support this vital cause.

Made for Pink Boots Society by DDB Hong Kong