Come out

Come out for the Gay Games

Since its inception in 1982, the Gay Games have spanned across the US, Europe, and Australia, drawing athletes and spectators worldwide.

In 2023, Hong Kong was poised to become the first Asian host of the Games, a significant milestone in a region where LGBTQ+ rights face greater challenges than previous host cities. Our campaign was crafted to drum up enthusiasm and underscore that the Gay Games are inclusive and welcoming for all. We showcased people from all walks of life in Hong Kong taking part to come out for the Gay Games.

Created for Gay Games Hong Kong by DDB Hong Kong