I had a blast working exclusively on Hotels.com for nearly two fabulously furry years.
Yes, furry! All of our comms featured an adorable APAC brand mascot, Bellpug: the vacation enabler. Below are some campaign highlights.
Made for Hotels.com APAC by DDB Hong Kong
Go Do Your Thing
Hotels.com offers a wide variety of accommodations, but in the APAC region, it was seen as just a hotel booking site. Our campaign changed that by showcasing Hotels.com’s diverse offerings, from water bungalows to traditional Japanese ryokans.
Targeting four emerging traveler categories in Japan, Korea, Taiwan, and Hong Kong, we showed that Hotels.com lets travelers do their holiday thing, whatever that may be.
Family vacations
Couple vacations
Solo vacations
Extended business trips
Bleisure
noun [U] - Business + Leisure
The work commitments of the average Japanese professional involves a lot of domestic travel. We set out to make Hotels.com a favoured booking site by highlighting their Stay 10 Night Get 1 Reward Night program, and encouraging professionals to use their Reward Night for Leisure.
Searching for Bellpug
During a time when targeted pre-rolls dominated marketing, we cleverly integrated Bellpug into several top searches in the APAC region.
Search: Mindfulness
You'd get 12 hours of guided meditation with Bellpug.
Search: Lead singer from BTS
You'd get Bellpug in his own K-POP music video.
Search: ASMR
Well, you'd get this.
