Carlyle & Co.

New York's famously discreet Carlyle Hotel has a long-standing history shrouded in luxury and mystery. It's the kind of place where icons have collided for decades - like that time Princess Di, JFK, and Michael Jackson shared an elevator ride by chance.

In 2021, the team behind this legendary establishment opened their doors overseas for the first time with Carlyle & Co., a Private Member’s Club in Hong Kong. We crafted their social launch to tease the club's exclusive offerings and the eclectic mix of members to be found find there, all while maintaining just the right amount of intrigue.

Made for Carlyle & Co. by DDB Hong Kong