I helped shape a new era for Domino's
As one of the founding creative team members when Domino's ANZ changed agencies for the first time in 15 years, I played a pivotal role in their rebrand and the creation of over 10 fast and furious product launch campaigns.
Made for Domino’s ANZ by It’s Friday
First, the food.
Our rebrand centered on romancing the food. We teamed up with the best food directors, chefs and stylists in the world to craft shots that captured every crisp, crunch, and ooze.
All of this happened in an unmistakably Domino's blue world.
The Impossible Pizza
We appealed to the eco-conscious crowd, who crave deliciousness without compromise and preferably without leaving their couch.
The Burger Pizza
A burger designed to be delivered
Burgers are loved by all but they don't travel well. With Domino's expertise in delivering pizzas hot and fresh, we made burgers shaped like pizzas, turning your joint into a burger joint.
Jawdropping Deals
In a cost of living crisis, we introduced catchy jaw-dropping deals.
